01
Decision support that reads the SBCs
Atlas parses the carrier SBCs your client's offering, then the tool answers 'which plan is cheaper for a family of 4 expecting 10 PT visits this year' with real numbers.
SBC → structured plan data in ~45 min
Module · Ben Admin
Enrollment, minus the paper.
A white-labeled benefits portal your clients hand to their employees. Decision-support, life events, EOI, dependent verification, carrier EDI — all under your agency's brand, all inside Atlas.
Pick your rail
Velora productHelloBen
Or plug inEmployee Navigator · bswift · Benefitfocus · Ease
HelloBen is the Velora white-label ben-admin product that shares Atlas's enrollment graph natively. If your agency already runs Employee Navigator, bswift, Benefitfocus, or Ease, Atlas integrates against those too — the CRM stays the system of record for the conversation and the renewal either way.
What Ben Admin does
Open enrollment without the war room.
For your clients' HR
A single dashboard they open during OE. Real-time completion rates by plan, by location, by department. One-click nudge to stragglers. CSV exports that match what payroll actually needs.
For your clients' employees
Mobile-first portal. Plan compare side-by-side on first screen. AI concierge answers HSA/FSA/EOI questions against the real SPDs — not a generic chatbot.
For you, the broker
Your logo, your colors, your domain. No Employee Navigator handoff, no vendor middleware fees. The enrollment data lives in the same Atlas you run the book on.
Capabilities
Every enrollment primitive, first-class.
02
Life events, structured
Marriage, birth, divorce, loss of coverage and the rest of the IRS-recognized qualifying events — each a first-class event type. Dependent docs, effective-date math, retroactive premium adjustments. No email threads.
First-class qualifying-event model
03
EOI tracked, not lost
Evidence-of-insurability flows route to the carrier and track completion against the originating enrollment. Auto-update of enrollment status on carrier decision is on the roadmap; today the EOI status surfaces on the policy record so 'pending EOI' isn't invisible.
04
Dependent verification
Built-in document collection (marriage certs, birth certs, tax returns) with role-scoped review. Stored encrypted in Cloudflare R2 (US-only region) with AES-256 at rest.
Encrypted at rest · US-only region
05
EDI 834 to the carrier, out of the box
Enrollments write the same object that Atlas's EDI module ships to the carrier. Your HR admin never sees a pipe-delimited file. Inbound 999 ACKs reconcile back to the originating transmission with line-by-line error detail; 277 / 277CA claim-status responses parse the same way — per-claim STC status matched back to the outbound by TRN02.
06
White-label, not co-brand
Your domain, your logo, your color. Employees never see the word 'Atlas'. They see your agency. Trust accrues to you.
Within Atlas
Ben Admin plugs into the rest of Atlas.
Unlike a standalone ben-admin platform, Atlas Ben Adminships alongside the same object graph the rest of your agency runs on. Policies update in one place. Carrier feeds flow through one EDI pipeline. Billing reconciles against the enrollment of record. No middleware, no sync jobs, no reconciliation between “the ben-admin tool” and “the CRM.”
- HRISEmployee directory of record
- EDI834 shipment to carrier
- Billing ReconPremium invoice reconciliation
- NetworkPlan disruption analysis on renewal
48 → 90%+
OE week-one completion target
Employee Navigator / bswift industry benchmark for week-one open-enrollment completion hovers near 48%. Atlas Ben Admin is designed to hit 90%+ via decision-support that reads the actual SBCs, mobile-first design, and an AI concierge that resolves 80%+ of EE questions before they escalate to HR. Pilot-phase measurement underway.
Pilot-phase benchmark· Reference customers launching Q2 2026 · ask for a reference call
FAQ
Questions brokers actually ask.
Is this replacing Employee Navigator / bswift / Benefitfocus?
For the brokers we work with, yes. Atlas Ben Admin covers the same core workflows (OE, life events, EOI, EDI 834) with two differences: (1) it’s white-labeled to your agency, not the vendor, and (2) the enrollment data lives in the same system as your CRM, so there’s nothing to sync.
How do we price this to our clients?
You set what you charge your client. Atlas’s structure is built so the spread is yours. We don’t publish pricing publicly — talk to sales.
Can we keep our existing ben-admin vendor for some clients?
Yes. Ben Admin is a module. Turn it on per-client. Clients staying on their current ben-admin still get every other Atlas benefit (CRM, renewals, commissions, SBC parser). No all-or-nothing.
What about EDI to the carriers? We have a vendor for that.
Atlas’s EDI module generates and ships outbound 834s via SFTP using per-carrier companion-guide configuration. Inbound 999 (technical ACK) and 277 / 277CA (claim status) reconciliation both ship today — AK3 / AK4 / STC errors land back on the originating outbound, matched by control number / TRN02. Brokers replacing the most expensive part of Empyrean / BenefitMall / Softheon do it on the outbound 834 plus the inbound 999 + 277 reconciliation today; AS2 transport, full-file delta detection, and the rest of those vendors’ surface area lands as we ship. Prefer your existing pipeline? Ben Admin can hand off enrollment events via webhook.
Is it HIPAA-compliant? We handle PHI during enrollment.
Yes — BAA on request, US-only data plane, field-level encryption for SSNs, append-only audit log on every write. See the security page for the full control list.
What's the implementation timeline?
A first white-labeled client goes live in about 2 weeks: domain + brand setup (day 1), plan builds from parsed SBCs (days 2-5), EDI carrier connection (days 5-10), OE launch window (week 2). Subsequent clients are faster once your agency template is set.
Can we migrate enrollments from our old system?
Yes. We accept CSV or direct export from Employee Navigator, bswift, Benefitfocus, PlanSource, and Zenefits. Implementation includes the import and reconciliation against carrier eligibility files.
See a live OE on Atlas.
Bring one client's plan design. We'll configure Ben Admin on a staging tenant, walk you through an OE on it, and email you the recording. 20 minutes.